Posts

Ultimate Reputation Management Guide Pt 8

In this part of the series, we’re shifting gears a bit so we can dig into how to create great content for your company blog. In this lesson, we’re going to show you a number of examples of great company blogs, give you a ton of ideas for blog post topics, and teach you our five secrets to writing great content in less than two hours. We’ll also give you hard data that you can use to know exactly when to publish and how often you should blog. Examples of Great Company Blogs The first thing I wanted to share in this lesson are some of the best examples of company blogs that are out there today. These are my top five personal favorites, and I’ll share with you specific examples of blog posts (in the links) so you know exactly what I like about each one. #1 – The Zillow Blog Insert Zillow Blog Media The Zillow blog is a real estate niche blog, but has a ton of great examples of building expertise in a specific vertical while also coming up with creative ways to reach a wider aud...
1 comment
Read more

Ultimate Reputation Management Guide Pt 7

What is Google AutoComplete and why does it matter? If you go to the Google homepage, you’ll notice that the minute you start typing in a keyword phrase, Google will begin to offer you suggestions that finish the phrase . This functionality is called Google AutoComplete and is a great tool for doing research or for coming up with better phrases to search for. It’s also good for when you’re looking for something that might be a longer keyword phrase because often, Google is able to figure it out and you don’t have to type the entire phrase in. Unfortunately, Google AutoComplete can work against you in a big way when you’re dealing with reputation management for your company or personal brand. In this lesson, we’ll go over the history of Google AutoComplete and also talk about how companies have, in the past, gotten Google to remove AutoComplete suggestions from their search results. The History of Google AutoComplete Google created this feature in 2008 in the hopes that it could...
Post a Comment
Read more

Ultimate Reputation Management Guide Pt 6

In the last lesson, we talked about how you can create a number of assets, including WordPress installs, Facebook pages, Twitter profiles, Blogger blogs, and number of other websites and social media accounts you might need to build a strong reputation online. In this lesson, I will teach you how to develop your asset linking strategy, which will help your SEO tremendously by helping you interlink your websites to increase your Google Page Rank . As we touched on in a previous lesson, it’s really important to get your linking strategy correct. Google is very good at ferreting out people who try to use linking strategies to game their system . One of the most important factors Google uses to determine where your page should rank is the number of backlinks you have to your site. This means that you have to be cautious when creating backlinks through social media profiles or any websites you own because there is a right way to do it and a wrong way . If you do it the wrong way, Googl...
Post a Comment
Read more

Ultimate Reputation Management Guide Pt 5

In traditional SEO, the goal is to create one very powerful site that ranks at the top for your target keywords.  The goal is to generate leads through this site and convert at a high level.  In a way, it’s easy in its simplicity because you only have to focus on this one site: all external links to one site and it’s internal pages to make it as powerful as possible. While a similar strategy is applied to reputation management, SEO is only the tip of the iceberg.  The goal of reputation management is to protect your online identity from those who wish to do it harm.  To accomplish this goal, you need a plethora of online assets on the front page of Google, not just one. Why you need a myriad of assets Lets say your company.com  ranks at the front page of Google for athletic shoes .  This is great because you’re going to get lots of leads and customers with this keyword.  But what if right below in the 2nd and 3rd position of Google the...
1 comment
Read more

Ultimate Reputation Management Guide Pt 4

So far in the series, we’ve talked about how important Google search results are to reputation management. You understand the importance of ranking well for specific keywords, but you might be wondering how to find the right keywords in the first place. In this lesson, we'll cover exactly how to find the right keywords for your company and how to know which are the most important to rank well for. We will also cover keyword analysis and strategy for reputation management vs. for SEO and share a case study of one of our clients who created an additional 5 figures in revenue with just one strategically designed piece of content ! Let's dig in. Keyword Analysis for Reputation Management There are a number of ways to come up with a list of keywords that you want to use in your reputation management campaign. We are going to talk about five below, and we’re confident that by the end of this lesson you'll have a long list of phrases that you should begin to focus your effo...
Post a Comment
Read more

Ultimate Reputation Management Guide Pt 3

Search Engine Optimization Search engine optimization is so important to reputation management because Google is one of the most highly trafficked search engines in the world.  Because Google owns so much of the market share for search, we can focus solely on this search engine to get 95% of the results . I studied the Google search engine algorithm for years and have figured out many of the most relevant factors that go into how Google decides what websites are most relevant to a search for any keyword phrase. Content is King So how does Google figure out which are the most relevant links for your search? First, it looks at the website content across every website that it indexes. If you want your website to rank well in Google search for keyword phrases, you must make sure that the content on your site is optimized for the Google algorithm. For this, you must incorporate the keyword phrases that you want to rank well for into your site’s content.  This is the number one f...
Post a Comment
Read more

Ultimate Reputation Management Guide Pt 2

The Eight Core Principles of Reputation Management If you look at the octalysis diagrams, you can see that octalysis for reputation management is broken down into eight different segments. The top half of the diagram is called the  Quick Fix  section and contains the various tactics you can use to get fast reputation management results. Along the bottom half of the diagram, you’ll see the tactics that help your brand create a  Long-Lasting Defense  against poor reviews. These tactics will take much longer to see results from, but they do the most to shield your company from garnering a bad reputation. The “Quick Fix” Reputation Management Tactics Let’s dive deeper into these diagrams. Under the quick fix section, we have  video and images , which is by far one of the fastest ways to get ranked for specific keywords in Google search results. This is because there is significantly less competition than there would be with textual content. Creating images and vi...
Post a Comment
Read more